essence Make Me Brow vs Benefit Gimme Brow = Dupe?

There are so many new and exciting products that have been coming out recently, but there is one item that is a standout that I must share with you:

essence Make Me Brow

I've been waiting for this to come to Canada since early 2015. Back in December 2014, I got to try the Benefit Gimme Brow and loved it, but hated the price tag. Then while browsing online, I stumbled upon the essence Make Me Brow and I immediately had high hopes, but it wasn't available in Canada. That is of course, until now.

Make Me Brow is a 3-in-1 tinted brow gel. It colours, fills and shapes your brows using fibers that give your brows a natural, fuller look. It comes in a small tube, with a small spooly wand. Available in 2 colours, it retails for approx. $3.99 (for 0.12fl. oz) and can be found at most (if not all) Shoppers Drug Mart, Pharmaprix and soon to be at Loblaws. (Just a reminder, Benefit's Gimme Brow is sold at Sephora for $23 and only 0.1fl oz of product).

While I haven't tested the lighter colours of the two brands, I have tested the darker, and I must say they are almost identical in colour (see below for colour).

left is essence make me brow, right is Benefit Gimme Brow

Benefit's spooly is slightly tapered at the end, but ever so slightly and does feel a little better to apply. The formula for essence Make Me Brow feels a tad wetter, but that might be the fact that I ran out of Gimme Brow nearly a year ago and just hung onto the tube. Needless to say, it's quite dry now.

left is essence make me brow, right is Benefit Gimme Brow

Both contain little fibers that help fill your brows. You can see in the picture of the swatches above that the Make Me Brow seems to have MUCH more fibers.

A question I've heard people ask is if you can use the wand from Benefit with essence. While yes, you can dip it in, the thread on the tube is slightly different and you would not be able to close it. As shown below, this is the furthest you can close the Gimme Brow wand on the make me brow tube.

You can see below that both products deliver nicely. I like using these on days where I have to run out of the house and don't have time to use my dipbrow. So while my brows' don't need a whole lot, it does clean them up nicely.

Brows Not done

Left brow is Benefit Gimme Brow, right brow is essence Make Me Brow

Overall, essence Make Me Brow does the exact same as Benefit's Gimme Brow, but at a much lower price point. I'd call it  dupe.

You can see what else is new to Canada from essence in my previous post.

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