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May 21, 2016

Joe Fresh Beauty: Review

Joe Fresh Beauty Foundation

Joe Fresh is a name many Canadians have been familiar with for several years. It's found in quite a few grocery stores under the Loblaws umbrella. Affordable and nice clothing for men, women and children are what the brand is known for. So when a friend asked me about their cosmetic line, I was taken by surprise. Conversation went as follows (we were in a mall, btw):


Friend: Hey, have you tried Joe Fresh?
Me: No. I don't think they have change rooms and I like to try before I buy.
Friend: I don't think you a change room for makeup.
Me: What?
Friend: Joe Fresh sells makeup. Have you tried it yet?
Me: No! Wanna go grocery shopping after this?
Friend: ... They sell it at Shoppers.

My friend was actually quite happy that she heard about something before I did. It doesn't usually happen. Shortly after our conversation, we found ourselves at the mall's Shoppers Drug Mart gawking over the Joe Fresh display. Foundations, concealers, lipsticks, mascara, eyeliner, eyeshadows and blushes. They had all the basics, plus primers and highlighers and makeup remover and I'm sure I seen a bit more.

Now, you can also go to a large Loblaw's store (like The Real Canadian Super Store), and they carry even more. Liquid lipsticks, nail polishes, skincare and makeup brushes.

Everything is relatively well priced, with the liquid foundations being the most expensive at about $18 for 30ml.

Joe Fresh Beauty Foundation

 The Daily Boost Fluid Foundation, available in 4 colours, is a dewy liquid foundation that offers light to medium coverage. The clear plastic housing gives it a sleek, clean look that looks good hanging out on your vanity or counter. A pump dispenses the lightweight foundation, making it easy and mess free.For a drug store foundation, this lasted a good 10 hours (with primer, because I always use it). Getting closer to the 12 hours mark, there was a little more fading, but still wasn't too bad.

Joe Fresh Beauty Foundation

Overall, this foundation is great. The coverage is just what I'm looking for and it doesn't feel heavy at all. My skin still feels like it could breath. The one thing that I didn't like is the dewyness. I tend to have an oily t-zone, so to start off dewy, it just makes my skin look super oily. A little powder takes care of that though. I'll have to try the matte one next, but  anyone with normal or dry skin (even combination) will like it.... as long as you're one of the four available shades.

Joe Fresh Beauty Pressed Powder

The Oil Absorbing Pressed Powder is a bit of a let down. It's a very heavily pressed compact which makes grabbing any product with a brush very difficult. It is best used with the provided microfiber pouf, however I find the transfer of the oil affect the powder. It does help with the oil though. Maybe I need to try a different brush, but so far, this is a bit of a let down.

Joe Fresh Beauty Pressed Powder

Joe Fresh Beauty Highlighter

One of the items that I'm loving from Joe Fresh is the Highlighter Powder in Luster. This pressed highlighter is a beautiful nude-champagne colour that isn't overly shimmery. The powder is finely milled and feels very smooth on the skin. It blends flawlessly into the skin or other makeup to give you a beautiful glow that looks natural.


Joe Fresh Beauty Eyeshadow

I picked two eyeshadow colours that are probably boring to most, but I figured I'd get the most use out of. Honeybell is a pinky-orangy-nude (can you tell I'm having a hard time with this colour? haha!) with just a hint of shimmer to add a little dimension to it. It's a great colour for those days that you just want to add a touch of colour to your lids.  Pale Pink can barely qualify as a pink. To me, this is a perfect nude. It does pull a wee bit more pink than beige, but this works better for my skin, making me look less zombie-like.

Joe Fresh Beauty Honeybell eyeshadow
Honeybell

Joe Fresh Beauty Pale Pink eyeshadow
Pale Pink

Both colours have decent payoff and no fallout. Used with primer, these shadows stayed all day. I believe they're one for $6 or two for $10. Personally, the price is worth it.

Joe Fresh Beauty liquid lipstick

Joe Fresh Beauty liquid lipstick

The Joe Fresh Long Wear Liquid Lipstick proved to be a winner. For only $8, you get a liquid lipstick that lasts a full 6 hours (like it says!). Even after breakfast, a cup of tea and lots of talking (because that's part of my job!) this lipstick still held up! The lady at the café where I got my lunch complimented me on it - it was 1pm and I had applied it around 7:30! Once dry, it is a little on the matte side and it is a little drying on the lips. Specially since you're not applying lip balm for nearly 6 hours (my lips need something every hour or so).

Joe Fresh Beauty liquid lipstick

The applicator is a slightly curved inwards, so it actually hugs your lips. Plum is a dark purple with red undersones and when applied, is nice a smooth. It is not patchy at all. Like I said, this is a winner!

Joe Fresh Beauty makeup wipes

And to remove it all, we have the Joe Fresh Makeup Remover Wipes. Before I talk about the wipes, let's take a moment to appreciate the packaging. While very similar to most other wipes, this actually has a plastic closure, not just a sticky seal that you hope will survive the lifespand of your wipes. Also, because of this, the wipes don't tend to dry up as quickly.

Joe Fresh Beauty makeup wipes

Not only do these wipes contain vitamins A, C and D, they're also hypoallergenic and dermatologist and ophthamologist tested. But, do they work? The answer is an OMG yes!  The top one was a bit of a let down, possibly because it wasn't as saturated as the rest. Once you get down a couple wipes, you'll see their magic. It removed my long-lasting KVD eyeliner with barely a struggle and still managed to leave my skin feeling clean (not gross like some others). If the packaging and the fact that it actually works isn't enough for you, these wipes are only $10 for 30!! You can't beat that.

So if you haven't tried Joe Fresh's cosmetic line, you're missing out. There's some great items at fantastic prices and I can't wait to see more from them!




36 comments:

  1. I love the foundation so much...it's a touch dewy on my forehead and can look greasy, but it illuminates my face nicely elsewhere!

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    1. I agree! Def need a little powder on the forehead and nose area to tame down that shine!

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  2. LOL love your convo with your friend! Too bad about the pressed powder; I was looking for an inexpensive pressed powder to add to my routine but I'll probably just skip this one!

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    1. I was completely oblivious when she mentioned Joe Fresh!

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  3. That liquid lipstick shade is right up my alley & sounds like it's worth a try! I'm going to have to check it out.

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    1. It's gorgeous and I can't wait to get my hands on more shades! Totally worth a try!

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  4. Forever in awe of your photography. I love how you managed to capture the sheen on Luster. Amazing.

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  5. Um, how did you make that highlight look sheeny?? Stunning!! I'm disappointed the foundation has such a pitiful shade range, hopefully they expand it!

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    1. It's all about the proper lighting! And I hope so as well!

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  6. I have not been able to dig into Joe Fresh products yet. However, I did find the Liquid Lipsticks at Superstore on sale for $3 so I grabbed two shades. They are absolutely beautiful, a little patchy but they do last and I love the feeling on the lips. I can't wait to try other products after the brand from reading your post :)

    Krystal // embraceandignite.blogspot.ca

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    1. $3!?!? What a steal! I wonder if the patchy-ness varies from one colour to another? Mine wasn't patchy at all!

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  7. oHH the wipes sound good! Looks like that's what my SDM points will be spent on next :)

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    1. For the price, you can't beat it!

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  8. Ooh, that lip colour looks gorgeous, as does the highlighter! Tempted by the foundation too. Great overview! xo

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    1. Thanks! Definitely worth looking into several of their products.

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  9. I'm a fan of their highlighters and liquid lipstick! The foundations kind of suck for colour variety but they have a nice finish.

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    1. I agree! I need more liquid lipsticks after buying this one! What's your fav colour?

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  10. Thanks for this review! I've been so curious about trying out their products but had no idea where to start!

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    1. Hopefully I pointed you a bit in the right direction

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  11. I am so new to Joe but the liquid lipstick is now on my wishlist. Gorgeous!

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  12. Haha, change room for makeup.
    But wait, the liquid lipstick lasts through tea? Be right back, need to run to Shoppers... lol

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  13. I was stalking Shoppers for Joe Fresh before they ever got it since we do not have a local RCSS and the selection in Fortinos is tiny.

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    1. Haven't gone to the Fortino's. I did end up going to the RCSS in Grimsby - They have quite the selection!

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  14. That Joe Fresh liquid lipstick - I need to try asap!!! :)

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  15. Nice! I haven't checked out any Joe Fresh products yet, but it looks like I need to try it!!

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  16. The Joe Fresh line is super interesting! I have an old lip gloss from them which was actually pretty decent! These reformulated items look super cool. I really like the idea of the wipes too! Removed the KVD eyeliner!?! Magic!

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  17. Samantha Tyler23 May 2016 at 20:47

    Your photos are stunning!!!!! I love Joe Fresh makeup. I want to get that lip shade. So pretty.

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  18. I just got the JF highlights and I can't wait to try! This brand hasn't really been on my radar but I always kind of pause at the display when I go to Shoppers. I think I need to look into those lippies now too!

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  19. I love the new JF items so much. The liquid lipsticks are so great I just love them. I also really like those wipes.

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  20. I've never tried this brand but the liquid lipstick looks great!

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  21. I actually want to try that foundation now that you mention the dewyness - I know it's not for everyone! I am really going to have to try some of these new Joe Fresh products!

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