December 26, 2013

essence cosmetics spring/summer 2014 preview

I hope everyone had a merry Christmas! I recently had the opportunity to preview Essence Cosmetics' Spring/Summer 2014 collection and I think you will enjoy it!

For those that are not familiar with essence cosmetics, they are a German based makeup company that focuses on creating high quality makeup with low prices. Their line, which ranges from nail polish to concealer and just about everything in between, is always staying on top of the latest trends (they release 6 limited edition collections per year) while still giving us the good ole classics. With prices that range from $0.99 -$4.99, it's easy to try and experiment with the newest colours and trends without breaking your beauty budget.

In March 2012, essence expanded to the Canadian market and can be found exclusively at Shoppers Drug Mart (and Pharmaprix in Québec). essence is currently sold in 60 countries and is the #1 brand in 11 of them! If all that isn't enough, they also do not test their products on animals.

essence's spring 2014 collection adds some sizzle to the season with dramatic day to night looks! Bright pastel shades to bold metallic tones and glittery accents give eyes and nails s range of looks to make this spring unforgettable. Lashes get bigger and blacker, bronzers and highlights unite, and nail art just got more creative. Goodbye winter, bring on the spring!

Keeping with the fun nature of essence, the event was small, girly, trendy and fun all packed into one. Upon arrival, I received a glass of bubbly and a brief explanation of the event. They had two beauty stations; one for makeup touch ups and the other for nails. The woman who did my makeup, Anna, was very nice and explained to me each product that she was using. While I don’t normally wear glitter liner, she applied the blue Crystal Eyeliner on top of my black liner to turn it into a bit more of a fun night look. While I haven't seen this in stores yet, the price is going to be $4.99 or less, making this a great alternative to Lise Watier's glitter liner or Urban Decay's Heavy Metal liner ($19 and $23 respectively)
She also added another layer of mascara, but I didn’t see which one it was or notice much of a difference (since my lashes were already coated in mascara). She applied a gloss and we talked about a matt lip cream that essence has (and that I am now in love with!). Up next was the bronzer. Anna was very enthusiastic about this bronzer, explaining how great it is because of the mix of colours, going from a light, highlighter-like colour gradually getting a little darker. Once she applied she bronzer to my cheeks and bridge of my nose, she gave me a mirror and I approved the look. Only later did I realize that it was a lot of bronzer and wasn't well blended, yikes! There are two shades of the bronzer, but I'm not sure which she used.

For my nails, I decided on a glitter accent nail and a colour that I wouldn't normally wear on the rest of my nails. I picked "that's what I mint" and became instantly in love. I didn't get my nail tech's name, but she was super nice and had beautiful red and silver nails with rhinestones. I should have taken a picture.

It wouldn't be an event without some delicious treats! I decided to be good and only had a French macaroon, meringue and popcorn. Not only were they delicious, the presentation was beautiful as well.

Once I made my way to the back, they had 2 displays of limited edition items, some other products beautifully grouped together, and the store display that we were allowed to take a few items that we were interested in.

Here's a peak at some of the items you'll be seeing in stores come spring/summer 2014. you can expect a review and possibly a giveaway in the future

essence colour & go nail polish
Shaded and Texture: Spring blooms in green with hints of nude and flash of red this year. Four new shades will be joining the colour & go family. That's what I mint, the green and the grunge and give me nude baby, come in the original smooth texture and me and my lover is a Valentine's special in red with a textured "sparkle sand effect".

The patented quick & easy brush is particularly flat for an even easier application. Added bonus, the polishes are free from damaging ingredients such as formaldehyde, toluene and softening phthalates. The usual color-coded cap in the corresponding nail polish color makes finding your fave shade easy. Now available in total of 19 shades. $1.99

essence nail art effect nails
Nail art with s 3D effect: exciting three-dimensional textured like pearls, velvety powder, glitter, flakes and metallic glitter powder create unique nail styles. Available in 1 effect and a total of 4 effects. $2.49

 essence nail tattoo pen
Create your own nail tattoo with the new essence nail tattoo pen! Perfect for one-of-a-kind designs and intricate nail art. The black nail polish is water based and has a precision tip for elaborate works of art that can be sealed with a top coat. #expressyouressence! $2.49

 essence french manicure pedicure pen
One stroke of the pen and voila! a french mani or pedi is easily created! The precision tip gives more control for shorter nails. It can be used to touch up chips or fading. Seal the french tip perfection with a top coat. $2.49

essence mattifying compact powder
A fresh complexion is essential, cue the mattifying compact powder! Suitable for all skin types, this silky smooth powder provides a matte and flawless finish in a few easy brush strokes. Now available in light beige for a total of two shades. $3.99


 essence  sun club all-in-one bronzing highlighter
NEW essence sun club all-in-one bronzing highlighter: Summer perfection id achieved when bronzer and highlighter come together to create a shimmering sun-kissed glow or a subtle tan finish. Presented with a fun 3D embossed design, the soft powder texture is easy to apply to get you ready for the summer in a flash! Available in two shades palettes. $4.99

essence metal glam eyeshadow
Metal meets glam! Metallic and shimmering effects on your eyes will light up the night this spring! The especially soft texture with high coverage and metallic results create bold looks guaranteed to add more twinkle to the eye! From pearly silver and champagne gold to ocean teal and frosted rose, essence offers a range of metallic shades that are sure to make every beauty's heart beat faster. Available in six colors. $2.99

essence mono eyeshadow (New shades)
Spring is anew with blues, pinks and minty green! Plus a new metallic color joins the popular mono eye shadow family: bright bronze-cooper. Available in seven new shades and a total of 15 shades. $2.49

essence 3D eyeshadow
Get the ultimate 3D look in vanilla latte! the high-pigmented formula and perfectly aligned shade duo allows for a variety of looks and finishes with a 3D effect. Apply dry for a satin, metallic and shimmering finish. Apply wet to intensify the results. Available in one new shade and a total of six shades. $3.49

essence get BIG! Lashes triple black mascara
Black, blacker, triple black! The popular get BIG! Lashes family has a new member in deeper carbon black. The large, innovative fiber brush offers maximum volume and adds serious density to your lashes. Ophthalmologically tested. $3.99

 essence LASH mania reloaded mascara
Lashes with star appeal! The innovative elastomer brush with star-shaped bristles separates and grips your lashes to give them incredible volume and length. It can be used with other mascaras as a topper for extra length and definition. This is for all mascara maniacs. Opthalmologically tested. $4.99

essence long lasting eye pencil
Berries and bronze join the long lasting eye pencil family this spring. Easy and precise application, this liner lasts for hours and hours. Self-sharpening and sleek, this is a true makeup bag essential! Available in two new colors and a total of eight colors. $2.49

essence lipstick
Soft, seductive and unbelievable creamy, the popular essence lipstick is available in three new shades just in time for spring! Thanks to the color-coded packaging, it's super-easy to find your new favorite shades. Available in three new shades and a total of 10 shades. $2.99

 essence lip liner
Define perfect lip-contours and prevent lipsticks from feathering and bleeding with smudge-proof and long lasting essence lip liners. Available in two new shades and a total of six shades. $1.49

Other items not pictured:

essence crystal eyeliner
Sparkling moments.  The long-lasting gel-based formula and precision brush applicator creates glittering eye looks and can also be applied as a sparkling topper for your lashes! Available in 5 colors. $2.99

essence kajal pencil
This spring, bright teal joins the essence kajal pencil family. Perfect for fun spring accents around the eyes. Available in one new shade and a total of eight colors. $1.49

essence XXXL shine lipgloss
Pretty in Hibiscus makes an entrance into the timeless and beautiful XXXL shine lipgloss family. Always moisturizing, never sticky, XXXL shine lipgloss gives your lips amazing shine and are simply irresistible! Available in one new shade and a total of 12 shades. $2.49

essence kiss care love lip balm
Kiss and care in the city! The gentle texture of this lip balm is moisturizing and pampering thanks to its premium castor oil ingredients. The highlight: a refreshing fruity taste and natural look with their subtle color-dispersion. Now available fruity, fruity, fruity! for a total of four delicious, trendy colors. $1.99

As you can see, there are several new exciting products and I'm looking forward to trying everything out and sharing with you some reviews.

Anything in particular you want to see?


items were provided for consideration. All opinions expressed are my own.

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